Tools — true cost

What will it actually cost?

Email platforms charge by the size of your mailing list. Tell us how many people you send to, and we work out each platform’s real yearly cost — including the promo prices that expire and the sending limits the ads don’t mention.

How many people are on your email list?

Not sure? Most small businesses fit 500–2,000. Pick the closest — you can switch any time.

How to read this: “Year one” is what you’d pay in the first 12 months (promo discounts counted). “Year two” is the price after promos expire — the one you’ll actually live with. Every number comes from the vendor’s own pricing page on the date shown; where the record doesn’t hold your size, we say so instead of guessing. Links marked (affiliate link) earn us a commission and change no number. Three vendors are compiled so far — more join as their tables are verified. The method →