Semrush alternatives
What Semrush costs today: no GBP figure on record (a free plan is available). site ↗pricing ↗
Below are the 3 other seo tools we track daily, cheapest entry first — each one written up from what our record actually holds, with a link to its own site and pricing page. Where we have written a full comparison, the name links to it.
The alternatives, tool by tool
SE Rankingsite ↗pricing ↗
An SEO platform covering rank tracking, audits and competitor research, popular with agencies for its white-label reporting. Paid plans start at £33/mo (SMM platform); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at £76/mo (Core). It bills by country — entry $33/mo to a US reader and €33/mo in the eurozone, from our same-day reads.
Side by side
| Tool | Paid from | Free plan | Currency | Read | Source |
|---|---|---|---|---|---|
| SE Ranking | £33/mo | — | GBP | 2026-08-31 | page |
Billed in another currency
These tools are in the same category but did not show us a price in GBP on our last read — they quote the currency shown. We list them rather than convert: a converted figure is not a price anyone is charged.
SpyFusite ↗pricing ↗
A competitor research tool that shows the keywords and ads rivals have bought and ranked for, historically. Paid plans start at $39/mo (Basic); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $249/mo (DATA). We read the same $39/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
Mozsite ↗pricing ↗
An SEO toolset covering keyword research, link data and site audits, and the origin of the Domain Authority metric. Paid plans start at $99/mo (Standard); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $299/mo (Large). We read the same $99/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Entry prices are high and annual billing is where the discounts live.
- Tiers are data limits — keyword counts, tracked sites, report caps — more than features.
- Prices in this category move; check the change log before quoting one.