Moz vs Semrush
Both ladders below were read from the vendors’ own pricing pages, in this market, on the dates shown. Nothing is converted: what you see is what each page showed a reader here.
What each one is
Mozsite ↗pricing ↗
An SEO toolset covering keyword research, link data and site audits, and the origin of the Domain Authority metric. Paid plans start at $99/mo (Standard); no free plan is published. The ladder we hold runs 3 paid tiers, topping out at $299/mo (Large). We read the same $99/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
Semrushsite ↗pricing ↗
A broad SEO and digital marketing suite covering keywords, competitor research, ads and content. Paid plans start at $117.33/mo (SEO); a free plan exists. The ladder we hold runs 4 paid tiers, topping out at $455.67/mo (Advanced). We read the same $117.33/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
The two ladders
Mozsite ↗pricing ↗
read 2026-08-31 · USD
| Plan | Price | What the page says |
|---|---|---|
| Standard | $99/mo | |
| Medium | $179/mo | |
| Large | $299/mo |
Semrushsite ↗pricing ↗
read 2026-08-31 · USD
| Plan | Price | What the page says |
|---|---|---|
| SEO | $117.33/mo | |
| Starter | $165.17/mo | |
| Pro+ | $248.17/mo | |
| Advanced | $455.67/mo |
Where they differ
- Cheapest way in: Moz at $99/mo, against Semrush at $117.33/mo. That is the entry price in this market on the dates shown, not a judgement about which suits you.
- Free plans: only Semrush publishes one — a plan priced at zero, not a trial.
- How far each ladder goes: Moz tops out at $299/mo, Semrush at $455.67/mo. A deeper ladder is not a worse deal — it is a bill that keeps climbing if you keep growing.
- Moz: We read the same $99/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
- Semrush: We read the same $117.33/mo in every market we check, so this vendor does not price by country. It quotes USD here rather than local currency, so your bank sets the conversion.
How to choose in this category
- Entry prices are high and annual billing is where the discounts live.
- Tiers are data limits — keyword counts, tracked sites, report caps — more than features.
- Prices in this category move; check the change log before quoting one.